Amongst cruelty-free beauty bloggers, W3ll People’s Expressionist mascara has gotten rave reviews, so I was excited when I noticed that Target.com had started selling W3ll People products. Since this mascara is supposed to be a more natural product, it’s also won recognition from Allure and Elle magazines. Unfortunately, I did not find this mascara to live up to the hype. The one good thing I can say about it is that it did not clump at all. You don’t need to wipe any excess mascara off the wand. This does darken my lashes nicely and it can be built up a little bit but on me it also smudges and flakes. If you are one of those people who can wear regular (rather than waterproof mascara) without having issues with smudging, then you may like this mascara. But I am not one of those people and so this mascara is basically a $20 piece of trash. If you’re looking for a natural mascara, I recommend Pacifica’s mascara which has a very similar formula and wand, but is half the price and is available in a water-resistant formula.